Facts:

• ITC Limited (Plaintiff), an Indian conglomerate with a diverse business portfolio, including the "WELCOMGROUP" logo since 1975, held extensive national and international trademark registrations.
• The Philip Morris (Defendant), was associated with the "Marlboro" brand, adopted a new "flaming logo" packaging, leading to the controversy.
• ITC filed a suit against Philip Morris before the High Court of Delhi for trademark infringement, claiming that the "flaming logo" closely resembled its "WELCOMGROUP" mark.

Main Issue:

1. Whether Defendant infringed on Plaintiff’s logo through dilution?
2. Whether the Plaintiff, assuming similarity, had demonstrated the distinctiveness and reputation of the mark and associated services?